Rethinking Brand Support for the Modern CPG Landscape
We empower better-for-you brands by delivering personalized sales and channel support, rooted in integrity, trust, and aligned success.
Our Approach
Fractional, Not Forgettable
We plug in as your Head of Sales—without the full-time overhead—bringing executive-level strategy and execution to your team.
Built on Experience
With over 30 years at brands like Vital Farms, Annie’s, Whole Foods Market, and Kellogg’s, we know what it takes to scale in every retail environment.
No Cookie-Cutter Playbooks
Every brand is different. We customize our sales strategy to match your goals, your category, and your stage of growth.
Analyzing Insights
We help brands see clearly…spotting the signals that matter, surfacing insights, and turning them into strategies that accelerate sales and spark innovation.
-
![]()
Broker & Distributor Management
We don’t just hand off the plan, we roll up our sleeves and manage your partners to make sure it actually happens.
-
![]()
Founder-First Mindset
We’re here to make your life easier, not more complicated. We work collaboratively, communicate clearly, and treat your business like our own.
-
![]()
Channel-Agnostic, Growth-Focused
Natural, conventional, mass, e-comm, food-service. We find the right mix for your brand.
Retailer & Distributor Partners
Blue Zones Kitchen
“Practically an in-house team, Jonathan and the ScoutCPG crew are experienced, professional and fantastic partners. They fully embrace and represent our brand and business objectives. They act like owners and partner on key decision-making. And, they know and navigate the retail and ever-evolving distributor landscapes as well as anyone.”
-Scott M., CEO
Reviews
Credo Foods
ScoutCPG has been instrumental in helping us grow Credo from a regional brand in a few dozen stores to distribution in thousands of doors nationwide. They’ve acted as a true extension of our team, helping guide us through broker evaluations based on our budget, helping us run detailed financial models for each account we’ve sold into, and offering strategic support as our fractional sales team while we scaled without a full-time hire. Their flexibility, insight, and deep understanding of our brand have made them an invaluable partner in our growth.
-Adam S., CEO & Founder
Good Word Foods
"Working with ScoutCPG has been a game-changer for us. As a lean team navigating national growth, we needed more than just sales support. We needed strategic guidance, operational know-how, and someone who understood the realities of building a brand from the ground up. Scout stepped in as a true partner, helping us prioritize retail opportunities, structure promotional plans that made financial sense, and stay focused on long-term growth without getting buried in the day to day. Their ability to plug in where we needed them most, without the overhead of a full-time hire, has made all the difference."
-Brad S., CEO & Founder
Brands We’ve Helped
Meet the Team
-
Jonathan Skaare
Jonathan is the Founder of Scout CPG and a seasoned CPG sales executive with over 20 years of experience building iconic natural food brands. He’s led sales at companies like Vital Farms, Blue Zones Kitchen, Annie’s, and Kellogg’s.
-
Adam Pickard
Adam is a seasoned merchandising executive with over 24 years of leadership experience at Whole Foods Market. Most recently serving as the Principal Merchandising Manager for Snacks, Adam leverages deep expertise in category management, strategic assortment planning, and insightful market analysis to drive product innovation and growth initiatives.
-
Luke Evans
Luke is a seasoned CPG sales leader with nearly two decades of experience driving growth for natural food and beverage brands. With past roles at Atlantic Natural Foods, Sunshine Beverages, Crofter’s, Kate Farms, and PROBAR, Luke brings deep retail expertise, strong industry relationships, and a track record of building brands from the ground up.
Let’s Work Together!
Tired of flying blind in retail? We’ve been there.
Scout CPG was built to help founders and operators like you take the guesswork out of growth. Whether you need a fractional Head of Sales, help navigating brokers and distributors, or someone to turn your retail chaos into a real plan…we’re here to help.
Drop us a line and let’s see if we’re a fit.
